Cons of a Splash Page

Splash Pages scare away visitors who generally are visiting for purposes of FREE SPEECH activities, content, forums, etc., where this inhibitor will bounce visitors who will end up not proceeding into the web site.

Pros and Cons of a Splash Page

Splash Page Pros are that it gives an opportunity for visitors to better understand what type of web site they are about to view, before proceeding.

How can you optimize your splash page to serve as a intermediary to your web site

Showing the splash page with A/B testing will help significantly improve the CTR vs DROPOFF.  You want to know what your visitors are thinking when they see your splash page, so effectively, this can help give them the low down what they are about to see.  Welcome… SURPRISE, ENTRANCE, depends on…… your theme, animation, energy.