So if you want to know January 2012, you have to take the January 2011 and combine with January 2012 and you will get the moving average for that month.
If you want to take the moving Average the entire 2013 year, then you combine entire 2012 plus 2013 and obtain the moving average going forward.
Yes, these situations take place, and yes, the decision was reversed as the lower court’s mandated splash page order was sent to the appellate court 9th circuit.
Splash Pages scare away visitors who generally are visiting for purposes of FREE SPEECH activities, content, forums, etc., where this inhibitor will bounce visitors who will end up not proceeding into the web site.
Splash Page Pros are that it gives an opportunity for visitors to better understand what type of web site they are about to view, before proceeding.
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Showing the splash page with A/B testing will help significantly improve the CTR vs DROPOFF. You want to know what your visitors are thinking when they see your splash page, so effectively, this can help give them the low down what they are about to see. Welcome… SURPRISE, ENTRANCE, depends on…… your theme, animation, energy.